Christmas is more than just a holiday; it's a golden opportunity for both shoppers and sellers. For buyers, it's time to express love, thoughtfulness, and gratitude through unique custom Gifts for Christmas that create timeless memories. For sellers, Christmas is a multi-billion-dollar market every year.
To capitalize on this business opportunity, offer personalized and unforgettable custom products that shoppers can't find anywhere else. But the question is: from where do you find the best-selling Christmas product to boost your sales? And how do you identify product value?
That's where this article comes in: 25 Custom Gifts for Christmas that inspire buyers, spark joy, and boost your profits in 2025. From pet accessories to personalized home decor, we've curated a list of products based on Google Trends and popular market research, highlighting the interests of buyers.
Let’s get started!
25 Unique Custom Gifts for Christmas to Sell in 2025
For the list below, we’ve researched the giant e-commerce platforms to find the best-selling & hyped products for Christmas. Also, we segment products by budget and prioritize individuals' interests.
While there are multiple other Christmas products available in the market, we focused our article on “Custom Gifts for Christmas,” which differentiates your Shopify store from the crowded market during this Christmas season.
With that said, let’s go to the list.
1. Custom Christmas accessories
Custom Christmas accessories are personalized holiday items that can be used as home decor, keepsakes, or gift items. Some best-selling product examples are: personalized pet portrait wood slice ornaments, custom family photo stamps, snowflakes with your names, personalized adventure sign ornaments, etc. All products are worth stocking in your online store because of their increased customer demand.
Audience
Families & couples, pet lovers, corporate buyers, gift shoppers on a budget, and others.
Trend
In 2025, Market Reports World reported that the Christmas Goods Market size was valued at $20.14 million 2025 and is expected to reach $29.28 million by 2033.
2. Custom Christmas Hoodies
Custom hoodies are popular Christmas gifts for men and women because they combine comfort with a personalized touch, allowing your buyers to add unique messages, photos, or designs. These products are versatile for both casual wear and holiday activities. Also, you can cross-sell pairs with other holiday items (hats, mugs, socks, etc.).
Audience
Perfect gift for the young audiences, families, corporations, and team buyers.
Trend
If you look at Printful, you’ll see that there is market demand for both men's and women's products. Also, Google Trends buyers’ interest graph highlights market value.
3. Personalized Christmas socks or family pajamas
Personalized socks and family pajamas are popular custom gifts for Christmas because they offer consumers comfort and a cozy way to celebrate the season. Matching sets foster togetherness, serve as a fun tradition, and can be personalized with names, photos, pets, or dates to make them more special.
Audience
Parents, grandparents, spouses, young adults, couples, budget-friendly buyers, and so on.
Trend
Take a look at Google Trends to acknowledge the demand for both custom socks & custom pajamas.
4. Personalized wine or whiskey glasses
aise a toast with a gift as unique as your customers. Personalized wine or whiskey glasses can be engraved with names, favorite photos, and others, turning every sip into a cherished memory. These unique custom gifts for Christmas are the perfect centerpiece for cozy evenings and festive gatherings. Also, you can sell these products on different occasions, like anniversaries, holiday celebrations, bachelor parties, and others.
Audience
Couples & wedding parties, whiskey/wine enthusiasts & collectors, corporate buyers, event planners, and individuals.
Trend
E-Commerce giant Alibaba demonstrates a robust wholesale market for customized glasses.
5. Custom framed print
Custom framed prints are popular for their highly personalized, sentimental, and timeless designs that attract potential online buyers instantly. These prints not only offer a unique home decor and thoughtful alternative to generic presents but also transform cherished photos or art into lasting keepsakes. For example, a cherished family moment with their pet, friends gathering, newborn arrival photos, and so on.
Audience
Spouses, parents, friends, and individuals who look for personalized presents.
Trend
Personalized gifts are the most hyped and fast-growing category as consumers look for unique & meaningful holiday presents. You can offer print-on-demand for basic framed prints or partner with local framers for premium SKUs to speed up sales.
6. Custom tote bag or phone case
A custom Christmas tote bag or phone case is one of the most versatile gifts for different types of customers. Shoppers can use them as both gift packaging and standalone gifts. Product customization with names, pet illustrations, and others converts this into a precious gift. If you want, you can pair it with a small gift, like a sticker pack, a hot cocoa sachet, and others, to increase sales.
Audience
Parents, teachers, bridesmaids, pet owners, teens, and young adults who love trendy or aesthetic designs.
Trend
In 2025, The Business Research Company stated that the tote bags market size had reached $5.54 billion in 2024. Whereas, Future Market Insights Inc. reported the mobile cases and covers market is projected to grow from $27.3 billion in 2025 to $47.1 billion by 2035. We’ve collected the Google Trends data on the custom tote bag or custom phone case so that you get a clear idea of consumer demand.
7. Engraved Music Plaques or Spotify Code Frames
Engraved music plaques or Spotify code frames are one of the best custom gifts for Christmas. These products are made from high-quality acrylic or wood, and plaques feature a scannable Spotify code, a photo, and song details. Some designs include LED lighting for added ambiance.
Audience
Couples, music enthusiasts, gift shoppers, event planners, and others.
Trend
Music plaques or Spotify code frames are a trendy gift for individuals, making them feel great year-round.
8. Wooden engraved cutting board or culinary set
Wooden engraved cutting boards or culinary sets are popular and heartfelt Christmas gifts for cooking lovers, chefs, or individuals. These are both functional and deeply personal, combining a practical kitchen tool with a lasting keepsake that can be customized with names, dates, or others. If you stock these products in your online store, you also fulfill your customers' everyday needs.
Audience
Families, chefs, cook lovers, and individuals.
Trend
Personalized kitchen items are growing in popularity, tapping into trends in custom home decor. Also, these products are a lasting addition for individuals.
9. Custom Christmas tree topper
If you’re searching for a profitable custom Christmas gift for your customers, this product will help you beat the competition. Rather than selling a generic Christmas tree topper, you can add emotions through customization options, like names, family initials, themes, or company logos. Consumers seek these unique products to make Christmas gatherings memorable.
Audience
Families, couples, gift shoppers, event planners, and others.
Trend
In 2025, the Verified Market Reports stated that the Global Christmas Tree Decorations market size was valued at $9.3 billion in 2024 and is forecasted to grow at a CAGR of 5.5%.
10. Personalized keepsake box
A personalized keepsake box, a decorative storage container, is a cherished gift that combines emotion with functionality. It is also a good addition for a bulk Christmas gift for customers. The product is often made of wood, designed to hold holiday mementos, such as ornaments, photographs, or others. With customization, your customers feel overwhelmed to design it with names, dates, or special messages, and increase your Christmas sales.
Audience
Families, couples, gift shoppers, event planners, friends, colleagues, and others.
Trend
Though there are no exact market size strategies. But as per Future Market Insights Inc., you get an idea about this product market value. The study revealed that the Gift Boxes industry is destined to reach roughly $2.3 billion by 2025, with a CAGR of 6.4% by 2035.
11. Custom scented candle jars
Custom scented candle jars are one of the trendy and inexpensive Christmas gift items for customers. These products are made from glass or ceramic containers filled with soy or paraffin wax. If you offer custom sizes or offer holiday-themed scents (pine, spice, vanilla, etc.), you can attract potential customers successfully. Many online store owners offer personalization options, allowing customers to add names, quotes, or photos to the labels.
Audience
Businesses, event planners, eco-conscious consumers, and individuals.
Trend
In 2025, the Business Research Company stated that the scented candle market size had reached $4.11 billion in 2024.
12. Custom pet accessories
Are you looking for unique & memorable gifts to offer pet lovers, animal fans, and anyone seeking deeply personalized gifts? Custom pet accessories include paw print ornaments, illustrated or engraved ornaments featuring the pet’s likeness, and others. Also, you can offer a personalized pet portrait blanket showcasing pet graphics and artwork.
Audience
Ideal for pet owners, dedicated animal lovers, and those searching for unique gifts.
Trend
The Grand View Research of the Pet Accessories Market 2025 reported that the market size is projected to reach $9.97 billion by 2030, and the CAGR rate is 6.9% from 2025 to 2030. Also, Google Trends shows a seasonal interest in Pet Accessories:
13. Engraved wall clock
Do you want to offer your customers a memorable and functional item on Christmas Eve? You can stock engraved wall clocks in your online store because they not only serve as a unique decor item but also allow individuals to share special moments, dates, or other events. Offering customization, you give customers the flexibility to choose their desired materials and styles that suit your buyers' interests.
Audience
Families, couples, colleagues, and individuals seeking unique Christmas or birthday presents.
Trend
From seasonal promotions to Christmas, the Global Wall Clock market was valued at $3.45 billion in 2023 and is expected to reach $5.01 billion by 2029.
14. Personalized board games
Another unique and creative custom gift for Christmas is a board game, the best addition to indoor activities for family gatherings. These items are trendy for various occasions; birthdays, family parties, and so on. With their festive designs and customizable features, these games are ready-made Christmas gifts.
Audience
Families, couples, gift shoppers searching for unique gift items, and others.
Trend
Though there is no exact custom board games market research. Statista showcases that the Board Games market is projected to generate a revenue of $8.95 billion in 2025.
15. Personalized phone stands or holders
Phone stands and holders are the perfect gift for individuals to attend video calls, hands-free viewing, or a convenient charging station. Here, customization options include engraving or printing of names, messages, or the choice of materials and finishes inspire buyers most.
Audience
Tech enthusiasts, gift shoppers, busy people, loved ones, and others.
Trend
In 2025, the Business Research Company states that the mobile phone holder market size has grown rapidly from$3.17 billion in 2024 to $3.43 billion in 2025.
16. Monogrammed bathrobes or towels
Monogrammed bathrobes or towels are the best self-care gift for Christmas. With personalization, you can transform it into a luxurious and memorable item that attracts shoppers instantly. Not only for Christmas, these products are perfect for different occasions, baby showers, anniversaries, and so on.
Audience
The target audience includes anyone interested in personalized items, wedding parties, hotels, spas, and people looking to elevate their bathroom decor.
Trend
Monogrammed bathrobes, towels, or face towels offer both style and function, making them a lasting choice. What’s also good about these products is that their trend stays high for the whole year.
17. Custom LED name signs
Custom LED name signs or Christmas Santa signs are personalized neon-style lights that kids love most. This energy-efficient LED tubing (often flexible silicone neon) can be customized in color and size. Also, you don’t need to pre-stock finished products, which reduces upfront costs and waste. Check out popular e-commerce marketplaces to identify buyers' demand for this product.
Audience
Kids, young adults, families, gift buyers, small business owners, event planners, and others.
Trend
Home lighting and LED decor are popular items due to eco-friendliness and durability.
18. DIY memory jar
Do you want to sell something creative, yet thoughtful Christmas products? If yes, you can sell DIY memory jars, also known as a gratitude jar. It is not only suitable for Christmas but also for different occasions, like birthdays, weddings, anniversaries, and others. You can also pair this item with candles, personalized note cards, and other products to increase AOV.
Audience
Corporate buddies, friends, self-care buyers, DIY enthusiasts, etc.
Trend
The Grand View Research reported that the U.S. global handicrafts market is expected to grow at the fastest CAGR of 3.7%.
19. Custom printed sneakers
Custom-printed sneakers make a perfect Christmas Eve present for all types of consumers because of their uniqueness. Unlike a mass-produced gift, custom sneakers are highly valued, especially among the young generation. Also, its creative design encourages buyers to socially share, which helps your store stand out from generic footwear retailers. If you want, you can offer variants, like custom print on side panels, custom laces, and others.
Audience
Gen Z, couples, sneaker enthusiasts or streetwear fans, eco buyers, and others.
Trend
In 2025, The Business Research Company reported that custom shows market size has reached $2.52 billionand is expected to grow to $4.04 billion in 2029. Also, Google Trends shows the demand for custom sneakers:
20. Custom embroidered blanket
Another perfect gift for Christmas is a custom embroidered blanket featuring names, Christmas themes, or other designs in the fabric. With this, anyone can transform a simple household item into a sentimental keepsake, offering comfort and a lasting reminder of cherished memories. You can also pair custom blankets with upsells, like matching cushions, pillow covers, etc.
Audience
Corporate teams, pet owners, parents, families, and others.
Trend
As you know, customization leads to higher customer satisfaction and loyalty. For real market analysis, check the Google Trends report on the “personalized blanket” search term.
21. Personalized jewelry box
Personalized jewelry boxes combine functionality with emotions, making them ideal for Christmas gifting. Not only a storage solution, but also serves as a cherished keepsake, often engraved with thoughtful messages, initials, and names.
Audience
The target audience includes women, mothers & grandmothers, bridesmaids & groomsmen, teen & young adults, and more.
Trend
Check out the Google Trends graph to explore the custom jewelry box market value and consumer interests.
22. Cherished memories puzzle
A cherished memories puzzle is a custom-made jigsaw puzzle created from personal photos, designs, family memories, and so on. On Christmas Eve, it creates a shared, meaningful activity that brings families together, turning the gift into an experience that fosters connection and joy.
Audience
This product appeals to individuals seeking gifts for loved ones, families, and businesses, using them for corporate gifts or promotional branding. It also includes hobbyists, collectors, and people interested in creative activity & mental wellness.
Trend
As per Fortune Business Insights, the global puzzle market size was valued at $2.15 billion in 2024 and projected to grow from $2.23 billion to $3.04 billion by 2032. Also, customers seek custom jigsaws for unique and meaningful leisure activities, which drives global jigsaw puzzle market growth. For more details, check out the Google Trends data.
23. Custom Embroidered Sweatshirt
Another popular custom gift for Christmas is embroidered sweatshirts. These products offer a unique and sentimental way to show affection that attracts potential buyers to your online store. The customization with names, thoughtful quotes, or designs reflects the recipient’s personality and interests. Whereas the embroidery is long-lasting and doesn’t fade, making it a cherished keepsake for years to come.
Audience
Couples, families with kids, pet owners, friends, colleagues, cozy wear consumers, and so on.
Trend
In 2025, PR Newswire reported that the global custom apparel market size is estimated to grow $2.45 billion from 2025 to 2029, with trends like embroidery, screen printing, customization, and others. If you notice the Google Trends interest graph, you’ll get an idea of the embroidery sweatshirt popularity, and when you offer customization, it adds extra value to your consumers.
24. Christmas custom gift basket
The custom Christmas gift basket will be an amazing gift for those who have no holiday gift ideas or are short on time. This gift basket is a curated and personalized bundle of themed products, such as custom mugs, Christmas chocolates, custom wish cards, and others. With this, you can turn a standard gift basket into a meaningful, ready-to-gift present. As a seller, you can mix premium or regular items into one box that increases repeat purchase potential.
Audience
Busy professionals, families & couples, corporate clients (businesses sending employee gifts), and so on.
Trend
The Business Research Insights stated that the global gift baskets market size is$10.6 billion in 2025 and is projected to reach $11.23 billion in 2026. According to the U.S. Department of Agriculture (USDA) reported that 65% of consumers prefer customized or themed gift baskets for their unique and emotional value.
25. Custom canvas prints
Custom Christmas canvas prints are timeless artworks featuring holiday-themed designs, family photos, or custom messages, printed on high-quality canvas material. Buyers love these as memorable Christmas gift items to preserve memories, and custom options (i.e., frame style, size, image, etc.) add extra excitement to transform all those cherished moments into a durable piece of decor.
Audience
Couples, travelers, art enthusiasts, pet lovers, etc.
Trend
Compared to original art, custom canvas prints offer a budget-friendly and impactful gift product to your target online buyers. In 2025, Business Research Insights reported that the global Wall Art and Canvas Print Market is expected to grow $65.81 billion this year and will reach $93.18 billion by 2033.
Make and Sell Your Custom Christmas Products with InkyBay
Choosing the right products is only the first step; the real success comes when you display them in your Shopify store. For displaying your selected custom gifts for Christmas and allowing your customers to “Design Their Own”, your ultimate go-to solution is using a product customization app.
Using different product personalization & customization solutions, we’ve come up with the best app, which is InkyBay.
Why InkyBay Shopify product configurator app?
The answer to your quest lies in InkyBay’s advanced features of personalization & customization in the Shopify store, such as:
- Allow both simple personalization (choose product color, size, styles, etc.) and complex customization (flexibility to choose size, adding graphics, set pricing, etc.).
- Live product previews improve customer experience and reduce returns.
- Dynamic pricing allows you to set up pricing based on the customer’s selections, i.e., print areas.
- Pre-defined templates allow you to offer design-led products like Christmas ornaments, apparel, and so on.
- Works well with different Shopify Themes.
- Support different print methods.
- 24/7 live chat support for fast solutions, and more features.
Here’s a step-by-step guide that helps you create a custom product:
Step 1: Add a custom product
First, click the “Products” option from the top bar and select the “Create Custom Product” to view all your store products.
Step 2: Filter product & customize
You’ll get all the products you added to your store. If you wish, you can filter products by collection, type, vendor, tag, or custom search. After that, click the “Make it Customizable” button, as shown in the picture below.
Step 3: Create a new product size set
Now, you need to select available sizes for your custom product, or you can create a new size set. After that, select the printing types & printing, or you can add your preferred printing type by clicking the “Add/Edit Printing Types”. Then select the color set, and for this, click the “Advanced Settings” as the picture below.
Step 4: Print area setup
You can either adjust the default rectangular area or click “Change/Upload” to upload a custom shape as a transparent PNG image, then align it with your product image and save.
Step 5: Publish the added custom product
Now that you’ve your custom product, display it in your Shopify store. Also, you can set an extra price per printing type.
Still, facing issues or need help? Check out the video, which helps you make a custom product from scratch.
Why Personalized Christmas Gifts Win Every Time?
Selling personalized products is more profitable than selling generic ones. Custom gifts for Christmas not only entice shoppers to “buy more” but also differentiate your business from competitors, adding a unique brand value.
Also, personalization & customization help you stand out big time from all the sellers just pushing the same old boring stuff.
The best part?
People are often willing to pay a premium for its thoughtful and personal connection. This creates a strong opportunity for increased sales and revenue. Plus, you get a significant competitive advantage by being one of the only ones to market that leads to strong customer loyalty and positive word-of-mouth.
What are the 7 Best Profitable Custom Christmas Marketing Strategies?
The 7 best profitable custom Christmas marketing strategies are as follows:
1. Early-bird Christmas Promotions
Less competition, higher customer engagement, and potential buyers' data: these three key advantages you get by launching early-bird promotions. You can offer a 10-15% Christmas discount for shoppers who purchase before December 1st. Or, promote a limited stock.
2. Leverage last-minute flash sales
Limited-time or last-minute flash sales create urgency and FOMO, encouraging shoppers to act quickly and boost conversion rates. These marketing strategies work best when paired with strong CTAs (“Buy Now” or “Limited Stock”) and countdown timers. Use timers on your Shopify store product pages or as pop-ups whenever shoppers visit your store
3. Bundle products into custom gift sets
You can combine related items (i.e., engraved mug, personalized candle, and custom ornament) into a single festive package. Bundles increase AOV (average order value) and give customers a convenient all-in-one solution.
4. Personalized email & SMS campaigns
One of the powerful and impactful marketing strategies to boost conversions during Christmas is personalized email and SMS marketing. Instead of sending the same promotional or campaign message to everyone, segment those targeting specific customers' interests, purchase history, and behavior.
| For example, first-time shoppers, “Welcome to our Christmas collection- here’s 10% off your first order.” |
5. Social media Christmas promotions
Are you wondering why exclusive social deals raise higher engagement?
During the Christmas shopping rush, social media is your most powerful sales engine, where discovery turns into clicks. Launching promotions to popular platforms like TikTok, Instagram, or others, you can create a sense of urgency and community, encouraging followers to act fast before deals end.
| Some exciting social media campaign ideas include Instagram-Only Flash Sale, “share time-sensitive promo codes available only through IG Stories or Reels.” |
6. Free shipping & extended returns
Less hesitation. More celebration at checkout; isn’t the dream of every Shopify merchant?
One of the biggest barriers to online shopping during the festive season is high shipping fees or strict return policies. You can reduce friction and give shoppers a happy purchase experience by offering free shipping and extended return windows. This small marketing strategy can help you achieve high conversion rates and attract new buyers.
7. Free gift per purchase
Sometimes, small gifts make the biggest impact on purchasing. During this festive season, offering a free item with a purchase, such as a custom mug or ornaments, can give shoppers an extra reason to click “Buy Now.” Some high-impact gift ideas are Christmas stickers or gift tags, festive reusable tote bags, or holiday cards.
Frequetly Asked questions about custom gifts for Christmas
What sells the most during Christmas?
Can I create matching personalized gift products for a group or family with InkyBay?
What are some good custom gift ideas for coworkers?
What are some profitable personalized Christmas gift ideas for kids?
Final Verdict
Bottom line: Custom Gifts for Christmas are your secret weapon to make your store stand out and attract customers who crave something unique, cool, and memorable.
Focusing on popular trends and selecting quality items will set you up for satisfied customers and steady sales.
Merry Christmas!
