Cyber Monday is right around the corner. Don’t wanna miss this golden opportunity for personalized products, right?
To excel and achieve the ultimate sales objective, all you need is the best Cyber Monday sale strategies to stand out in this crowd.
Cyber Monday sales exceeded $13.3 billion in 2024, breaking all previous records, and are expected to surpass this year. With the rise of customer interest in personalized products, most ecommerce owners are offering something unique. To really stand out this Cyber Monday and drive more customers to your store, you need the best sales and marketing strategies.
In this blog, we have discussed all the secret sales strategies and marketing tactics that will ensure your lead in the Cyber Monday sales. So without further ado, let’s get started!
Key Takeaways
- Cyber Monday sales attract a huge customer base, and studies show customers save all year to spend on this occasion.
- A perfect sale strategy for Cyber Monday is not limited to bringing great deals; it’s more about focusing on your brand identity and performance.
- To excel during Cyber Monday sales with your personalized products, you cannot take the traditional route. Follow sales strategies that are made for your niche.
- Without having marketing ideas to reach potential customers, you cannot achieve the goal of Cyber Monday. Implement marketing techniques that actually work.
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Cyber Monday Sale Impact on Ecommerce Businesses
Cyber Monday is the Monday after US Thanksgiving. On this occasion, the largest online discounts are offered by the e-commerce owners. With the holiday season underway, buyers save all year to spend, making this a prime opportunity to strike. Here are a few stats to understand the impact of Cyber Monday on Ecommerce businesses:
- Consumers spend around $12.4 billion on Cyber Monday every year. (Adobe)
- Shopify store owners generated nearly $9.3 billion between Black Friday and Cyber Monday. (Shopify)
- 88% of the top retailers offer Cyber Monday discounts. (Cropink)
- Search for ‘personalized gift’ increased by 103% from June to December in 2024. (Google Trends)
- Biggest retailers like Amazon have seen a 146% surge in sales on Cyber Monday. (Cropink)
As Cyber Monday sales have a huge impact on ecommerce businesses, it also creates an opportunity for growth. With the heavy competition on Cyber Monday, Ecommerce businesses can attract new customers, seize opportunities for cross-border trade, and boost sales. Start with the right sales strategies from the beginning and grab this golden opportunity.
Best Cyber Monday Sale Strategies for Personalized Product Businesses
1. Ensure Smooth Website Functionality
On the occasion of Cyber Monday, users browse through many websites to find their favorite product. Any website that delays browsing and does not offer a seamless, smooth experience, the customer hops onto the next one instantly. For personalized product businesses, a smooth web store functionality can make or break the deal.
To ensure maximum sales on Cyber Monday, make sure your website navigation is easy and check that all the functionalities are working ahead of time. All the features for product personalization should be up to date.
Here are a few aspects you should focus on to ensure smooth website functionality:
- Ensure your Personalized Product store loads quickly, taking no more than 3 seconds. As studies show, customers do not purchase from stores that take too long to respond. Apart from that, during this holiday season, you can expect a surge in customer visits to your store. Ensuring quick response and smooth functionality will make you a reliable store for a newer customer base.
- Ensure you have mobile-friendly responsive designs on your website. Personalized products come with several elements like cliparts, tamlets, texts, or stickers. Before landing on a customer's page on this Cyber Monday, make sure all your elements are mobile responsive. As 57% of the Cyber Monday sales come from mobile users.
- A simplified checkout process is crucial for any ecommerce store owner. A complex and slow checkout process is the primary reason behind abandoned carts. You do not want customers to feel overwhelmed with the checkout. Make sure you have a quick checkout option so customers can place an order in one click. Although personalized products require a lot of information, having the option for print-ready files eliminates the need for customers to fill in all the details manually.
2. Include Pop-ups
Pop-ups are widely used as reminders of sales. These small graphics can do wonders if used correctly in a store. In a personalized product store, customers can easily miss an amazing sales opportunity since they're determined about what they want. Pop-ups will ensure your customers see what deals you are offering. It creates a sense of desire and urgency that makes customers feel more interested in buying your products.
However, you must be careful not to overuse pop-ups. Although they are a compelling way of converting browsers into customers, they can often become overwhelming for customers. Here is how you can utilize the full potential of pop-ups:
- Strategic placement of pop-ups is crucial. Place pop-ups on your store, and display them whenever a customers tries to leave or moves to the next page. It prevents cart abandonments significantly. Welcome new customers with Cyber Monday sale discount pop-ups, encouraging them to check out the offer.
- Include valuable content and a CTA to create urgency. Ensure personalized pop-ups based on customer behaviour on your personalized product store.
- Ensure easy access to the discount page directly from pop-up’s. It shortens the buying process for customers and encourages sale. Also, your customers must not feel overwhelmed with the pop-up, and there should be a direct way to minimize the pop-up if they wish.
3. Bring Limited Edition Designs for Cyber Monday
On Cyber Monday, every ecommerce owner will come up with unique sales and discounts to attract customers. Only with discounts it is tough to grab customers' attention. However, as a personalized product store, no one can provide what unique offering you bring on Cyber Monday.
Introducing limited edition designs for the Cyber Monday Sale will fascinate your customers and get them excited about the occasion. These kinds of limited edition designs also attract new customers, who could convert into loyal customers in the future. Here are some limited-edition product ideas for Cyber Monday sale:
- Holiday ornaments that can be designed with names or customers' chosen prints.
- Offer different color variations on your best-selling products during this Cyber Monday holiday season.
- Engraved jewelry, journals, pens, or mugs with the Cyber Monday date.
- Eco-friendly limited edition products are also great for the holiday season. It will allow new sustainability-focused customers into your store.
4. Offer Quantity Discounts on Bundle Products
Quantity discount is a sales tactic that has been in the market for a long time. During Cyber Monday sales, almost all ecommerce owners use this strategy one way or another. It reduces per-product cost for customers and increases average order value.
Quantity discount on bundle products encourages customers to buy more. It promotes a sense of urgency, so customers often engage in impulse buying. To maximize your quantity discount, understand your customers' behavior in the store and offer them bundles that they tend to buy.
Here’s how you can offer quantity discounts on your personalized product store:
- Select the quantity discount strategy for the Cyber Monday sale. There are several types of them; you can offer ‘buy more save more’ discounts, flat discounts on bundle products, or mix and match both types.
- Utilize the built-in quantity discount feature on your platform. InkyBay has a great set of quantity discount options that you can use during the sale.
- Offer discounts on product customization that go together.
5. Flat Prices on All Printing Types
For personalized printed products, the printing type determines the premium quality of the final outcome. Print types like UV print and embroidery are pretty expensive, and customers often look for discounts on these. If you want to stay ahead of your competitors on Cyber Monday sales, offering flat prices on all printing types will do wonders. Although it may seem like you will face loss initially, in reality, you will gain new customers, loyal customers, and increased ROI over time.
You can offer these flat prices for a very limited time, to boost urgency and customer flow to your store. Since very few stores will adopt this approach, you will stay ahead of the competition and make headlines. Customers will surely come back to your store often, looking for such lucrative offers.
6. Increase Personalization Flexibility
Personalization flexibility is the top priority when you are running a personalized product store. Considering such a big event, introduce new tools or customization options in your store to create buzz among customers. It also makes your customers feel more at home. They will be able to portray their unique taste through your products. To increase personalization flexibility for Cyber Monday sale:
- Bring new tools, like customizing product colors according to the customer's choice.
- Adding more cliparts and stickers to your library, specifically for Cyber Monday.
- Add new pre-defined templates for making the holidays a little more special.
- Offer customers the option to request their designed stickers, prints, or cliparts.
- Letting customers personalize each part of your products is also a super trendy way to stay ahead of the crowd.
Get all these features with InkyBay and watch customers flood your store.
7. Cyber Monday Theme Digital Giftcards
Cyber Monday comes with a series of occasions, where customers try their best to connect with their close ones and make them feel special. For such an occasion, there is no better gift than a personalized gift card.
These often hold sentimental values and remind one of the special day. Customers often search for personalized, themed digital gift cards. Commit to the moment with Cyber Monday-themed digital gift cards. You can also leave room for customization to increase flexibility and maximize customer satisfaction.
8. Free Shipping
Offering free shipping opens the door to selling to a wide range of customers. During the Cyber Monday sale, almost all the traditional product businesses offer free shipping. As a personalized product business owner, you must offer free shipping this season. Such a gesture improves customer relations and reduces the perceived cost of the product.
Studies show 58% customers admit to adding more products to their cart to meet the free shipping threshold. This shows how free shipping can increase product sales by making the customer feel they are getting more value from their purchase. For maximum benefit:
- Set a minimum purchase range for free shipping to encourage customers to buy more.
- You can also offer free shipping on your best-selling products.
- Free shipping on bundle products is also very popular among personalized product businesses.
9. Personalized Email Offers
Emails are your great weapon to promote the Cyber Monday sale. But emails are also super helpful in boosting sales. Sending a personalized email to your customers at every step of purchase will provide clarity and show your sincerity.
59% of customers admit that emails influence their purchase decision. During the Cyber Monday campaign, don’t forget to send an email every now and then. These emails can be about the sale update, a customer-specific product update, emails on new personalization tools that customers like, or cart abandonment-related emails. These will help you stay top of mind with the customer and boost sales.
Cyber Monday Sale Marketing Ideas
Cyber Monday offers can skyrocket your sales; there is no doubt about it. However, how well your strategies would work depends on the marketing of the ongoing offers. The more people you reach, the more you can convert. Here are the best marketing ideas to promote the Cyber Monday Sale:
Launch Teasers
Start promoting your Cyber Monday sale as early as possible. Launch teasers across the website, social media, and your web stores. This will create anticipation among customers, and when the actual sale launches, you will secure the majority of sales. Teasers can also generate leads by encouraging early-bird discounts. You can also modify your sales strategies by understanding customers' demand. To create excitement among customers early on:
- Post teaser videos, shorts, and posts across social media. Add banners all over the website and stores to keep your customers constantly aware of the upcoming sale.
- Reach out to your partners and leads with teasers to maximize Cyber Monday sales.
Try Social Media Ads
Over 5 billion people have been reached by social media ads. In critical moments, social media ads can provide the breakthrough you need to get your target audience. To boost Cyber Monday sales, utilize the full potential of social media ads.
Ensure that your ads include valuable content, so when you reach your target audience, they understand what you sell and what you offer. To ensure your social media ads can work best, start ahead of time. Include compelling copy and media to make social media ads perform best.
Collaborate with Influencers
Collaborating with influencers will help you engage customers and promote your Cyber Monday discounts. Influencers have a wide consumer base that they have built over time. These viewers trust those influencers and buy what they suggest.
To promote your Cyber Monday deals, find influencers in your niche and have them promote your product. You can provide the creatives and script of your choice, or let the influencers add their touch of creativity to promote your products.
Post Often With Countdown Timer
Posting with countdown timers will promote urgency and encourage customers to buy as soon as possible. Create several posts with a countdown timer and post them often across your social media. With each post, you will reach customers who are ready to make a purchase as soon as possible.
The Secret to Boost Sales(Selling Custom Products)
Concluding Words
Cyber Monday is a golden opportunity that you do not wanna miss. This is the time you shine with your unique discount offering and reach the best audience. As this occasion comes right after Christmas, every customer is looking for a unique hamper to gift to their loved ones.
Fulfill their unique needs with your personalized products, and see your sales soar. We have discussed the top Cyber Monday sale strategies to help you stay ahead of the competition. Find one or combine all these sales strategies to get the best results.
