Personalized products to sell online offer a promising business opportunity, but success requires finding trending personalized products and careful planning. The U.S. Department of Labor Statistics reports that in 2021, over 20% of startups will fail within the first two years, 45% within the first five years, and 65% within the first ten years. 25% of startups survive for at least 15 years. You may be wondering how that 25% is maintained.
The keys to success for both traditional and eCommerce businesses are continuous learning and flawless plan execution. An eCommerce product personalization business is nothing different.
If you want to be in the top 25%, pay close attention to your business plan. While planning to start an eCommerce personalization business, choose an appropriate niche. Because all types of products cannot be sold as personalized, now you can ask, "What should you sell?"
Choose a product that will make customers happy or solve a problem for the target market if you want to run a personalization business. While choosing a niche, give priority to your expertise.
Suppose you're a designer who just wants to sell something that contains crafts, or you are someone who has good knowledge of apparel and intends to sell personalized dresses. It could be anything, just remember that you should only start a product personalization business with planning.
In this article, we'll help you discover trending personalized products to sell online—and how to choose the best ones for your business.
The Ultimate Guide to Find Trending Personalized Products to Sell Online
Sometimes It takes a lot of time to find suitable things for eCommerce sales, especially in a custom business, because several options are available on the market. To choose a product, you can keep two things in mind.
- Choose a product that is not available on the market
- Choose a product that has polishing potential
The recent market for product personalization has become vast. According to Globe News Wire, the personalized gifts market will grow to around USD 38.66 billion by 2027, representing a CAGR of 5.83%. (MRFR).
Hence, it is quite tough to find a brand new product to sell, so selling existing products in a polished way is a good idea. Furthermore, market research and competitor analysis are the easiest ways to cope with the current market situation, though there are a few more ways. Let’s see what they are-
- Market Analysis
- Examine your Competitors
- Focus on Who You Intend to Sell
- Keyword Research for Product Development
- Get ideas from the list of Trending Items on Shopify
Way 1: Market Analysis
Market analysis should be the first step when starting a business selling personalized products online. This applies to both eCommerce and brick-and-mortar businesses.
To analyze the market effectively, examine how much potential exists for personalized products to sell online. Research everything possible about your target market's needs and preferences.
Investigate how many competitors offer similar personalized products online and identify ways to differentiate your business. Plan wisely to make your business unique among others. Do not rush in the case of market analysis. The more you learn about your market, the better prepared you will be able to take. In such a case, do a SWOT analysis of your business. A SWOT analysis focuses on a business's strengths, weaknesses, opportunities, and threats.
Remember, comprehensive market analysis helps increase key metrics like CLV, AOV, and ROI for your personalized products to sell online.
Way 2: Examine Your Competitors
Hopefully, you are done with market analysis; now it's time to consider your competitors. It is hard to find a business model with low competition. And in the field of product personalization, the chances are needed zero.
If you plan to get into an eCommerce custom business selling personalized products to sell online, be prepared to deal with your competitors. But no need to be afraid; with proper analysis, you can track your competitors very quickly.
You will be surprised that the most famous companies regularly analyze their competitors. According to Forbes, most businesses (over 73%) spend at least 20% of their tech budget on research and data analytics. Now you can guess how vital competitor analysis is.
While analyzing your competitors, consider their business features, market share, prices, strengths, and weaknesses. Look at what other customers say about their personalized products to sell online, how they solve their client's problems, and how good they are.
Also, remember to look into how they market themselves. Additionally, check out how they market their store views, SEO, and content.
For example, if one of your competitors is using a product personalizer in his web-to-print business, then you should find out which third-party product personalizer he is using and make a proper plan to beat them.
Way 3: Focus On Who You Intend To Sell
Understanding your current customers’ ins and outs is essential for marketing and selling a niche product like personalization. To do better in a particular business field, knowing about the target audience's background, hobbies, shopping habits, and tastes is important.
Additionally, what types of personalized products your customers love to buy, or in the case of using any third-party applications, what features they prefer to use, also need to be kept in mind.
Now you may think, "Where could I find my target audience?" In the age of social media, meeting a specific type of customer is easy. Create polls, do surveys, and use Google Analytics.
Refrain from wasting your time and effort on the wrong customers and prospects. Try to reach out to the correct criteria of the customer.
Way 4: Keyword Research for Product Development
To develop a product effectively for a market, keyword research is a valuable resource to meet the target audience's requirements.
To gather keyword prospects for a custom business, you need to think strategically about what people search for in product personalization, the volume of monthly searches, and the market competition level.
Some technical skills, like SEO optimization and different marketing strategies, are sometimes needed for this method. So, if you want to know what products you should sell in your custom business, you may use Google's keyword search.
Way 5: Get ideas from the list of trending items on Shopify
Shopify updates its list of best sellers frequently. This list is helpful because all the information is from actual sales. How will you find the list? Okay, let me help you a bit-
To find out the Shopify list, follow these four steps-
- First of all, sign in to your Shopify account.
- Then go to the Shop and access the Stats Menu.
- Next, click Reports, then Sales.
- Lastly, click sales by products.
If you follow these instructions, you'll be able to see a complete catalog of the best goods. Find the product that did the best in sales, then use A/B testing to figure out why that one did so well.
Including Shopify, Amazon, and Google Trends also gives an idea of what people like. Knowing about trending products keeps a business up to date, allowing the business owner to generate new ideas.
What Are The Most Trendy Personalized Products?
- Apparel Personalization Business
- Sell Personalized Photography Accessories
- Sell Personalized Product Based on Gender
- Run a Business of Personalized Seasonal Gifts
- Help Companies to Make Personalized Promotional Items
Product Idea 1: Apparel Personalization Business
Target a gender-based business when you are interested in finding trending personalized products to sell online. You can start an apparel personalization business. Because the t-shirt or hoodie business is always trendy, you can use a product personalizer to run a custom business more smoothly and meet all customers' needs. Because a product customizer allows users to design their own.
Product Idea 2: Sell Personalized Photography Accessories
In the list of personalized products, the photo frame is one of the popular ones. People of all ages love to get customized photo frames as gifts. A photo frame can also be a token of love on a particular day, such as Valentine’s Day or Mother's Day.
There are bunches of businesses passionately doing business photography accessories in eCommerce, and you could quickly be one of them.
Do not just wait and focus on a custom photo accessories business. Avoid making your business really isolated with photo frames. Think more about what more you could do in your business.
Product Idea 3: Sell Personalized Products Based On Gender
Target a gender-based business when you are interested in finding trending personalized products. Do market research about all genders and which people love to buy what products.
For example, females love having personalized necklaces, handbags, home decor, kitchen stuff, etc. On the other hand, male customers usually prefer to purchase personalized jerseys, bags, t-shirts, hoodies, sneakers, etc.
While starting a business, keep this data in mind and prepare your store according to the market needs. But it is optional that you have to choose any particular area of customers. You can target both males and females in your custom store.
If stocking different sorts of products together is quite tricky, then as a quick fix, you can install a third-party application in your web-to-print business to help your customer. Before choosing an online tool, go through its features very well.
Find out an application where your customer will be able to upload their preferred design on a product.
Product Idea 4: Run A Business of Personalized Seasonal GiftS
During the holidays, a business focusing on personalization can make a lot of money. People like to receive unique presents for Christmas and New Year's.
Not all customers need to prefer to buy gifts on the eve of the holiday season. Some customers prefer to get personalized decoration accessories as well.
As a result, for some businessmen, it is a good idea to start a personalization-centered business in eCommerce to attract holiday shoppers.
However, remember that such businesses must be up to date; different holiday seasons require additional inventory. Some stores may find it costly. However, simple actions like selling leftover products on New Year's Eve can help you save money.
Product Idea 5: Help companies to make personalized promotional items
Some companies use the idea of product personalization to promote their businesses. They love to add their company logo to a t-shirt or a mug. Furthermore, some businesses prefer to print their logo on a bottle opener or a toothpick to increase visibility among various customers.
If you do not have any particular custom product to sell, you can target those promotional companies by installing a third-party product personalizer in your store. There are thousands of online tools for customizing products; choose the one you like best based on your needs.
Bottom Line
Finding trending personalized products to sell online is simple if you follow our mentioned ways. Additionally, we have added some product suggestions so that you can get a quick overview if your business is new. Follow them to boost your eCommerce personalization business.
