Key Takeaways
- Custom products aren’t just about adding names or initials; customers can design part or all of the product with unique features.
- Generic products are everywhere, but custom ones stand out in crowded markets.
- Customization allows you to upsell and offer a premium experience, not just a product.
- Top-selling custom products include custom t-shirts, custom socks, custom yoga pants, and more.
Struggling to choose what to sell online in 2026? Well, you’re not alone- who guessed what products help to stand out from the mass-produced crowded market?
Successful store owners rely more on real data to spot trending & top-selling products to sell online. The result? Higher conversion, fewer returns, and successful brand recognition with satisfied customers.
Considering this fact, we’ve analyzed top e-commerce trends to bring you 20 hot-selling custom products for 2026 that are in demand year-round. Let’s explore what makes those a real revenue driver with real, data-backed insights!
Why Custom Products Are Still Booming in 2026?
Custom products are booming in 2026 because consumers demand unique, personalized items that reflect their identity. Other factors are:
- High profit margins & upsell potential: Custom products offer 40-70% profit margins compared to generic items. Also, merchants can bundle products or offer tiered pricing to generate additional revenue.
- Multi-segment appeal: Custom products work for individual buyers, corporate & B2B clients, special occasions & gifting.
- Sustainability & trendy: Modern buyers value eco-friendly, durable, and reusable products, and personalized products reduce waste and encourage more buying.
- Fulfill individual desires: Consumers want unique items that reflect their personality, identity, or lifestyle, and personalization fulfills those needs perfectly.
- Strong market growth & consumer spending: Increased e-commerce adoption; consumers are willing to pay 20-50% more for personalization.
Top 20 Trending Custom Products to Sell Online in 2026
Searching for high-demand custom products to sell online this year? From apparel to must-have accessories - this top 20 trending custom products list is backed by real search trends & sales data. Whether you’re just launching an online business or want to boost an existing e-commerce store, these products help you attract potential buyers and boost online sales.
1. Custom t-shirts
Custom t-shirts are the bestselling products for Shopify merchants due to their endless design varieties and universal demand. Also, it is the perfect fit for many online stores. In 2025, Grand View Research published a research report titled “Custom T-shirt Printing Market Summary.”
In this report, they stated that the global custom t-shirt market was valued at $5.16 billion in 2024 and is projected to reach $9.82 billion by 2030.
| Here are some key market trends & insights: 1. The rate of custom t-shirt sales in the USA is 11.6% (projected to reach $ 1,845.6 million by 2030). 2. The rate of custom t-shirts in Europe is 10.1% (projected to reach $2398.4 million by 2030). 3. By sales channel, the online direct-to-consumer segment accounted for 62% of revenue. 4. By end use, commercial/promotional orders accounted for 55% of custom t-shirts. |
For clothing stores, t-shirt product pages are a convenient way to upsell or offer bundled products with popular items. These are some of the best-selling custom t-shirt options among customers:
- T-shirts with custom quotes or designs.
- Trendy t-shirt designs: Y2K, retro, nature, pop culture, etc.
- Eco-friendly custom T-shirts with earthy tones, leafy illustrations, and eco-friendly or minimalist designs.
- Animal lover t-shirt designs, like cat lovers or others.
If you’re thinking about how to start a t-shirt business, take inspiration from FRESH TEES, a well-established Australian custom apparel company. Customers praise the great quality of their shirts and the vibrant prints that match their expectations.
2. Custom Socks
Custom socks are profitable products to sell online, targeting gifts, bundled items, themed merch, or statement accessories. With low production costs and high profit margins, custom socks become the most profitable products to sell online. Also, the compact size is ideal for low shipping costs, encouraging repeat purchases.
In 2026, the “Market Size And Trends” stated that the Custom Socks Market was estimated at $1.2 billion in 2024 and forecasted to reach $2.12 billion by 2033. Also, Google Trends data reveals an increasing interest in personalized socks-related queries. “Personalized socks” shows higher search interest compared to “custom logo socks” and “custom printed socks.”
| Here are some key market trends & insights: 1. Over 47% demand foot-health designs & 28% prefer sustainable options. 2. Over 40% of global consumers actively seek custom-designed socks with eco-friendly options. 3. 38.9% of Gen Z & Millennials' willingness to pay premium prices. 4. Eco-friendly materials, such as organic cotton, recycled fibers, and others, are essential to increasing the value of toe socks. |
Here are some top-selling personalized sock styles with high profit margins:
- Custom face socks/family photo socks are top sellers on B2C platforms like Amazon.
- Athletic & performance custom socks are high-revenue-generating options.
- Custom crew socks as promotional items, corporate swag, etc.
- Classic custom socks like animal prints, funny quotes, artwork, etc.
- Pet faces, funky patterns, or holiday vibes socks.
3. Custom Mugs
Custom mugs are a top-selling drinkware product year-round. The global custom-printed mug market earned $5.4 billion by 2025, indicating a profitable product to sell online in 2026. Also, these products are personal, giftable, and easy to customize with artwork, quotes, or jokes. You can also sell color-changing or enamel mugs to increase perceived value and attract niche sellers.
| Here are some key market trends & insights: 1. Personalized mugs are a top-selling product, especially for holidays, birthdays, and corporate gift-giving seasons. 2. Sustainability & eco-friendly materials like ceramic, stainless steel, or others are trendy & customers are willingly paying a premium for custom mugs. 3. Custom mugs are a profitable niche within the larger mug market. |
Some high-conversion driven custom mugs design styles are:
- Photo or initials mugs for a couple of gifts or a family
- Baby milestones custom mugs
- Pet-themed custom mugs
- Professional-based custom mugs
- Line art & minimal illustrations
4. Custom Sweatshirts
Custom sweatshirts are a compelling business opportunity driven by strong market growth, sustained demand for personalized apparel, and a rise in e-commerce. The best product to target buyers who prioritize not only comfort but also unique features. The global custom sweatshirts & hoodies market generated over $3.5 billion in revenue in 2024.
Top-selling custom sweatshirt designs:
- Opt for minimalist graphics & campus-style print designs
- Illustrated mascot or character art
- Retro aesthetics like vintage photos, gradient logos & vibrant palettes, etc.
- Inspirational & social funny quotes designs
5. Custom Safety Vest
Selling custom safety vests online as you prioritize more safety, compliance, and branding than a product. The product itself has strong B2B value for target audiences such as logistics & warehouse operators, construction companies, contractors, event organizers, and so on. It also works as a “walking billboard” for company promotions. The global safety vest market (including reflective and high‑visibility vests) was valued at approximately $1.9–2.5 billion.
| Here are some key market trends & insights: 1. Customization allows for clear identification of employees, job roles, or specific teams. 2. Safety vests are a high-value product with consistent demand, and offering customization makes them unique. 3. Custom safety vest offers practical business & branding solutions for a wide range of industries. |
Here are some high-revenue-generating hacks:
- Sell compliance & brand identity.
- Offer tiered bundles, like selling packs with discounts.
- Highlight fast turnaround because B2B buyers want speed & reliability.
- Target small construction companies, logistics & warehouse operators, and so on.
Note: Many industries have strict safety guidelines & legal requirements, such as OSHA regulations and ANSI/ISEA 107 standards.
6. Scented Candles
$10.50 billion, that’s how much the global candle market is worth in 2025. Starting a custom scented candle business is a fantastic way to earn passive income with low costs. Candles are a demanding product year-round for gift-giving, event decor, and amazing fragrances. People love them more when they can personalize the label with their own quotes, inside jokes, special dates, or names.
Top-selling custom labeled candles are:
- Custom-branded candles with soothing scents
- Custom birthday candles
- Custom photo candles
- Personalized wedding candles
- Custom candles for crafty souls or pet-lovers
7. Custom Gang Sheet/Banner
Custom gand sheet or banner offers significant profit margins & high demand, especially for direct-to-film (DTF) transfers and bulk orders. These products have a target audience, such as resellers and other small businesses that often order in bulk. Also, you get repeat customers & B2B sales opportunities for market campaigns, store openings, community events, seasonal promotions, and so on.
High-profit driven custom gang sheet/banner ideas:
- Trade show or pop-up banners with dynamic mockups of products
- Seasonal promotions with bold CTAs
- Birthday milestones with vibrant typography and photo integration
- Wedding “Welcome to our Big Day” banners
- Custom team colors with player names and numbers
8. Custom Tote Bags
One study found that 71% of consumersexpect personalization from brands, driving demand for custom products, including tote bags. By selling custom tote bags, you fulfill consumers' eco-friendly demands and their desire for uniqueness. Also, customization allows for premium pricing, boosting profits compared to mass-produced bags.
Sales-driven key factors:
- Stands out with stylish or niche-specific graphics
- Focus on a specific group (e.g., students, eco-conscious buyers)
- Use good materials (organic, durable) to build your brand identity
- Use social media (Instagram, Etsy) to showcase designs and build community.
9. Personalized Yoga pants and shorts
Yoga apparel, like pants and shorts, is one of the most trendy & revenue-driven health and wellness products. But shoppers want more than the basics. By offering personalization, you not only provide functional or comfortable clothing but also allow them to express their personality with unique features. Surveys indicate that ~38% of yoga pants buyers prefer personalized sizing or design features.
Top-selling personalized yoga pants & shorts selling hacks:
- High‑Waisted Leggings (All‑Purpose & Sculpting)
- Flared & Bootcut Yoga Pants
- Cropped Leggings
- Bold Prints & Patterned Leggings
10. Custom Hoodies
Custom hoodies are trendy & ultimate cozy items for all ages, making them one of the most profitable products to sell online. From parents to gamers, gym-goers, and individuals, hoodies are a timeless bestseller with year-round high demand. The item is also popular for merch, teams, colleges, brand promotions, influencers, and streetwear fashion, among other uses.
| Here are some key market trends & insights: 1. The global custom apparel market was valued at $44 billion and is expected to grow to $90 billion (6-7% CAGR). 2. Hoodies are high-growth in the clothing customization platform market (projected ≈10.5% CAGR). 3. Custom hoodies are the top-performing personalized clothing items in e-commerce. |
Want to stand out from the crowd? Offer best-selling custom hoodie ideas, such as -
- 90s graphics, anime-inspired prints, or funny quotes.
- Bold patterns or embroidered logos.
- Oversized & relaxed hoodies with trending memes.
- Unisex pullover hoodie with animal prints.
11. Custom Hooded Blankets
Custom hooded blankets and wearable blankets are popular for their comfort and functionality. Hooded blankets are used year-round & serve multiple purposes: lounging at home, outdoor activities, or as unique gifts. As a premium product, you can price higher than standard blankets. Also, you can upsell or encourage repeat purchases by offering family sets, seasonal designs, and matching home decor items.
High-revenue driven factors are:
- Cater your designs to passionate groups (e.g., pet lovers, gamer community, sports fans, etc.)
- Prioritize quality, like durable and soft materials
- Utilize social media platforms for brand awareness & showcase the product's unique value
12. Custom Blankets
Custom blanket sales spike every year during cool weather, making them a profitable seasonal item. These soft & cozy items are perfect for adults, baby swaddlers, and pets. From plus blankets to baby swaddles with adorable nature prints or animated character prints, they cater to gifting occasions like Halloween or baby showers.
According to Google Trends, a custom blankethas surged in popularity with a high spike in searches over the last 5 years. Do you want to build a product lineup? Blankets are a high-demand choice - easy to customize, useful year-round, and work for both shoppers and holiday buyers.
| Here are some key market trends & insights: 1. Personalized & custom blankets are estimated to account for about 14-15% of overall blanket purchases. 2. Decorative cushions & blanket market expected to grow from $35.62 billion to $52.64 billion (3.98% CAGR). 3. Demand for throw blankets is rising from $4.32 billionto $6.77 billionby 2035 (5.4% CAGR). |
Standout & high-profit margins custom blanket designs are:
- Trending patterns and colors work as evergreen designs
- Holiday bestsellers are Christmas, Halloween, Thanksgiving, Valentine’s Day, etc.
- Neutral season-themed designs like earthy orange tones and leaves, soft florals for spring, etc.
Note: The three trendy snuggly custom blankets include printed blankets, printed sherpa blankets, and embroidered sherpa blankets.
13. Custom Phone Cases
Phone cases aren’t just accessories- they’re pocket-sized fashion items, making a goldmine for online sellers. Selling custom phone cases online is profitable due to high demand for personalization, a large market, low shopping costs, and strong margins. From minimalist to bold and creative- there are tons of ways you can sell custom phone cases. Also, you can upsell by pairing with a wallet, screen protectors, and other items.
| Here are some key market trends & insights: 1. About 38% of Gen Z buyers prefer custom-designed phone cases. 2. Buyers choose phone cases with added functionality (e.g., stands, magnets, and holders) alongside personalized visuals. 3. Custom cases are popular gift items at events & holidays. |
High-demanding phone case design ideas:
- Monoline icons, neutral-tone typography, minimal photo overlays, etc.
- Boho collage layouts for phone cases, moodboard, sticker-style clipart, etc.
- Vintage phone case design ideas (e.g., retro, film collage, Y2K icons, etc.).
- Photo collages phone cases, photo with quote overlay, etc.
14. Custom Pillow
Pillows are a household necessity for both comfort & home decor, creating a consistent demand. Selling custom pillows online is popular for its low startup costs, high potential for personalization for gifts or decor, and the opportunity to build a profitable home decor business. It not only meets seasonal demand but also encourages customers to customize pillows with their pets' names, family photos, events, etc.
| Here are some key market trends & insights: 1. The decorative pillow market’s estimated value in 2026 is $4.31 billion. 2. One study found that custom pillows featuring monograms, photos, or tailored designs are a popular emerging trend in decorative pillow markets. 3. The Global Smart Pillow Market size is projected to grow from an estimated $2 billion to $11.1 billion. |
Here are some best-selling custom designer pillow styles:
- Logo pillow/custom logo pillow
- Personalized family faces/memories pillows
- Nature-inspired pillows
- Textured & mixed-material custom pillows
- Pet & hobby-themed custom pillows
Note: Some high-potential Google searches are: custom photo pillow, personalized throw pillow, pet portrait pillow, monogram pillow, custom pillow gift, eco-friendly pillow design, etc.
15. Custom water bottles
According to Grand View Research, the global reusable water market was valued at $9.67 billion in 2024 and projected to grow at a CAGR of 4.6% (2025-2030). Don’t the numbers indicate the market value? Whether you’re planning to sell premium stainless steel bottles or budget-friendly ones, personalization offers a creative perspective. Also, you can pair with other custom products to increase AOV.
Merchants' business benefits:
- Repeat & B2B sales opportunities
- Customization drives premium pricing
- Lightweight & easy to ship
- Best promotional products
16. Custom footwear
Custom footwear is another essential product with consistent demand. The Global Custom Shoes Market was forecasted to reach $900.42 billion in 2025. Compared to generic or mass-produced shoes, modern shoppers seek uniqueness & memorable ones where customization is the best fit. Also, these products are highly shareable on social media, increasing organic search.
Hot-selling custom footwear design ideas include:
- Tie-dye art is best for adding a free-spirited appeal to any attire.
- Doodle art is a popular artwork for custom shoes.
- Old-school video games inspire the retro-themed pixel art design.
- Floral, typography, pets, and spirit animals.
17. Custom Sportsware
Are you passionate about sports & fashion? Custom sportsware is the best product to start your own activewear brand without inventory costs. The growth of the “Athleisure” trend, a combination of athletic and leisure clothing, makes it trendy. Sportswear isn’t just for workouts; it’s part of everyday fashion, comfort, and wellness culture.
| Here are some key market trends & insights: 1. Merchants harness shoppable social media ads to promote their products. 2. The global sportswear customization market CAGR increased 6.72% in 2026. 3. Companies use branded activewear for wellness programs, gifting, and other events. 4. The best target audiences are: fitness enthusiasts, running clubs, school clubs, and professional sports teams. |
Some high-margin custom sportswear products are:
- Personalized leggings & compression wear
- Custom jerseys & team kits
- Personalized gym wear & others.
18. Personalized playing cards
Are you searching for unique custom products with high revenues & less market competition? Personalized playing cards aren’t just decks or other custom items; these are keepsakes, gifts, and work as profitable branded campaign items. There are seasonal spikes around holidays, back-to-school, and corporate gifting, creating predictable sales peaks.
| Here are some key market trends & insights: 1. The global playing cards market is projected to reach about $2.77 billion in 2026. 2. ~25–35% of card production today is personalization or themed formats. 3. Collectors often treat unique decks as keepsakes or investments. |
Here are some of the best-selling custom playing cards examples:
- Memento mori playing cards are the most sought-after custom decks.
- NOC luxury playing cards are popular for their minimalist design.
- Blueberry Mint 2 is one of the luxury custom decks.
- Themed & pop culture decks perfect for fan-based & community-driven sales channels.
19. Custom jewelry
Jewelry is the cornerstone of the accessories market, where personalization encourages instant purchase. With high profit margins and unlimited design possibilities, this niche is a profitable product for your online store. The Global Personalized Jewelry Market is expected to grow at a CAGR of 8.2% over 2023 to 2030. As a demanding item, jewelry sells year-round. So, it’s ideal to invest in holidays, the bridal market, and other initiatives without overextending your brand.
| Here are some key market trends & insights: 1. The global personalized jewelry market is expected to grow from ~$52.5 billion in 2024 to ~$108.9 billion by 2033. 2. ~70%+ of buyers of personalized custom jewelry are women. 3. ~47% of consumers now prefer personalized jewelry over off-the-shelf options. 4. End users include women, men, couples, corporate gifting buyers, and so on. |
Some top-selling custom jewelry options with high AOV:
- Birthstone & initial jewelry are consistently the best-selling items.
- Custom engagement rings command high average sale prices & profit margins.
- Charm bracelets & photo necklaces are trendy.
- Engravable rings offer a classic, vintage-inspired aesthetic.
20. Custom Hats
The last, but popular, custom product with a low production cost is hats. From summer must-haves to winter outdoor travels, custom hats are trendy. Some popular niche ideas include: matching family caps, gamer bucket hats, or eco-friendly beanies. The global headwear market reached $23.1 billionin 2024, making it a trendy product to add to your eCommerce store.
| Here are some key custom hats market insights: 1. Custom printed & personalized hats have 27% higher demand growth than generic ones. 2. Around 32% of buyers prefer eco-friendly headwear designs. 3. Margaret segmentation: Baseball Caps (~42%), Felt Fedoras Hats (~14%), Straw/Panama Hats (~19%), Newsboy Caps (~11%), Others (~14%) across fashion and outdoor wear. |
Some hot-selling custom hat options include:
- Classic baseball caps are universal, timeless options for sports, casual wear & general branding.
- Trucker hats are ideal for vibrant designs and structured front panels.
- Bucket hats are best for bold patterns & designs.
- Custom visors are popular as trendy fashion items, sports, and outdoor activities.
Now you have the top-selling custom product lists to start your business. But the question is: do Shopify’s built-in product options.
Start Selling Custom Products in 2026 with InkyBay
InkyBay, the best Shopify product personalizer app, not only lets you sell custom products but also lets your customers design their own items, boosting engagement & sales. Here’s a step-by-step guide to start your custom business with InkyBay:
Step 1: Identify your niche & products
From our top 20 custom product listings, you can decide what custom products you want to sell. With InkyBay, you can customize different products. So, pick one researching market trends in 2026 with high personalization demand but manageable production cost.
Step 2: Install the InkyBay app
There are two ways to install the InkyBay app: (1) log in to your Shopify Admin dashboard, and (2) search from the Shopify App Store(as shown in the image below).
For the first method, first log in to your Shopify Admin and click the “Apps” option on the left side option as shown in the image below.
After that, search InkyBay Product Personalizer in the search bar & click the app. After clicking, you are redirected to a new page, “Shopify App Store.” Click the Install button as shown in the image.
Review the required permissions and click Install again to authorize the app. After installation, select your preferred plan by clicking on the Choose Plan button.
Step 3: Add your product to offer customization
Go to the InkyBay Dashboard and select the “Create a Custom Product” option. Here, you’ll explore all the products you add to your Shopify store. Click the “Make it Customizable” button as shown in the image below.
Step 4: Set up customization options
With InkyBay, you can:
- Set a new size set depending on your product category.
- Add/edit printing types.
- Create dynamic pricing based on text length, number of colors, design size, etc.
- Set a new Quantity Discount set.
- Offer different product colors and others.
You can also define printable areas (front, back, sleeves, etc.). But for this, you need to upload a white-background-removed image for the base product and set the printable zones. For in-depth details, check out the InkyBay help doc “Adding Custom Products” or the video that shows you how to add yours today.
Step 5: Activate & sell your custom product.
Once you're done with customization & configuration, activate the product in InkyBay to make it live in your store, allowing customers to preview their designs in real-time before purchasing. To sell customized products on your Shopify store, focus on selling “experience” rather than “selling a product”. Customers today expect personalization to be visual and social-proof driven.y.
How to find trending custom products to sell online in 2026?
To ease your search for “profitable & trending custom products” to sell online in 2026, we’ve listed 20 top-selling products. But you might think about: how can we curate these profitable custom product items? It's all about understanding the market, knowing what consumers want, and delivering a good customer experience at the right time.
Below, we've shared two effective methods for identifying best-selling products for your online store.
Google Trends
Google Trends is one of the fastest & free tools to find real-time product ideas. It shows several tactics:
- What people are searching for
- How interest changes over time, and
- Where demand comes from (targeted at region, season, and related topics).
Here's a quick guide on how to use Google Trends to find trendy custom products online for free:
- Enter a keyword related to a product or niche market in the search bar you plan to sell online. For example, custom drinkware.
- Use the “Compare” feature to evaluate the popularity of different keywords. For example, custom hoodies & custom jewelry: explore the rising spikes to pick the suitable one.
- Analyze the “Interest over time” graph to determine if a search term is growing popular, holding steady, or declining.
- You can also check the “Related queries” for additional product ideas.
- Filter by the last 90 days or the past 12 months to get a consistent product demand report before selection.
Remember, a sudden spike in organic search volume or Google Trends might indicate a trend. But to start a custom business online, you must perform proper keyword research & look at historical search volume with related long-tail keywords. All these tactics help you to build a more detailed consumer interest that will not fade over time.
Pro tip: Combine Google Trends with TikTok's search bar, Reddit trend threads, or others to spot early-stage product buzz.
Want a shortcut or niche-wise product research? Check out the high-demand & profitable dropshipping products to sell in your Shopify store that are already performing well and ready to customize.
Amazon, Etsy & other marketplaces
Online marketplaces help you get an idea of which products are trending and which are sold out. Here’s how to leverage them:
- On Amazon, check out the “Best Sellers” page to explore the top-selling items across product categories.
- On Etsy, check out the trending items section for discovering editors’ picks and popular handmade items.
- For eBay, visit the “Trending Deals” section to see what products are generating attention.
- Try using social media platforms like Instagram, Facebook, and others to monitor popular hashtags related to your online store & products.
Before identifying a trending product to sell, get to know your customers, develop a brand value, and create a solid business plan.
How to Validate Custom Trending Products: A Checklist
To validate trending products for online sales, use a checklist that verifies demand, viability (profit margins, competition, etc.), and audience fit (solving pain points). Before finalizing one, ensure you have a clear idea about the product & business goal. To make smarter decisions, use our Shopify experts' quick checklist:
- Is interest growing steadily or just spiking? To justify a consistent upward trend, count over 6-12 months of sales strategy for a strong sign.
- Are related searches showing buying intent? Look for keywords, like “custom”, “gift”, or “where to buy” - these searches suggest shoppers are ready to buy/convert.
- Is the market too crowded or still open? If dozens of stores sell the same products, it may not be worth investing in unless you have a unique business perspective (i.e., custom items, bundles, unique gifts, etc.).
- Is the product seasonal or has demand year-round? If it’s seasonal, get ahead of the curve (i.e., launch Halloween or Christmas sales earlier). But for evergreen products, plan for long-term business growth.
- Is it low-risk & quick to test? Products that are easy to design, list, and fulfill consumer demand instantly, such as custom phone cases, mugs, and others, are ideal to sell. But for complex ones, like complex sizing or high cost, save it for later.
Validating trending products to sell online is how you stop guessing and start a business with potential customers. So, choose the best custom product that fulfills your business goal & start selling effortlessly with InkyBay.
Conclusion
You now have the top 20 hot-selling custom product ideas to help you sell smarter in 2026.
Utilize InkyBay, the best product personalizer app, to add customers' flexibility, freedom, and trust to your online business. Whether it’s a seasonal spike or an evergreen product, your customers can design their products flawlessly and order with special notes. All you need to collect customer-designed, high-quality, print-ready details so you can fulfill their custom demand effectively.
Ready to launch your next bestseller custom product with InkyBay?
