Christmas Sales Campaign with Personalized Products on Shopify

Running multiple campaigns with generic products will never boost your Christmas sales on Shopify. So personalized products are here to rescue you.

As the holiday season approaches, your business risks being overshadowed by competitors if it remains stuck with generic products. You must start a campaign now with Personalized products. Starting early with such campaigns will give you enough time to attract customers and execute a three-phased plan properly. Successful Christmas sales are not only about running a single campaign and sitting back to test your luck. It’s about strategic planning, choosing the right products, and nurturing customers to the end.

Want to know in detail about all the strategies? Stay with us to the end and boost your Christmas sales with an easy guide.

Why Personalization Matters this Christmas?

Personalized products are no longer nice to have, or maybe it's a must if you want to grow and increase sales in the chaos of the holidays. During holidays, consumers are ready to spend and are looking for gifts. All you have to do is offer trendy products and connect with the buyers. Personalized products really do justice to these ideas. Here are a few reasons why Personalization matters this Christmas:

• Personalized products are not only on trend these days, but it has become a necessity. Shoppers are always looking for trendy products, especially for holidays. People love unique products. Personalized products never lose their value, remaining evergreen for years. This aspect makes a personalized product crucial for Christmas; your business will see a boost with such gifts that everyone is interested in.
• Attract customers of all ages and groups. A Reddit user running a printing business states,
  ‘It is surprising how many people are leaning towards customized products, and you can find personalized gifts for all ages.’ From kitchen wear to children's books, everything can be customized to the personal choices that add both thoughtfulness and compassion. On a special occasion like Christmas, this is all you want for your business. A product that everyone can choose will definitely make your business stand out and be talked about in town.
• Boost holiday conversions with personalized products. These days, consumers are leaning more towards customized products, driven by a growing desire for items that stand out and attract attention. A 2024 holiday studyshows 36% of US consumers consider personalization as a major factor in choosing gifts. Among them 51% are Gen Z, who consider personalization the most.
• Open doors for Word-of-mouth marketing. To stand out in this competitive market during Christmas, you must have a marketing strategy that never fails. There is no better free marketing than word of mouth.  Studies show 93% customers look into social media before making a purchase. By offering something unique, like a personalized product, you will open doors for review, which will turn into a profit boost for your business.

Best Christmas Sales Campaign with Personalized Products: A Three-Phase Plan

Running a Christmas sales campaign is significant for attracting the most customers. However, you need to have the best campaign plans that can actually drive results. Here are the best Christmas sales campaigns for each phase:

Phase 1: Pre-Christmas Campaign Ideas

Preparing ahead of time is the most crucial aspect to be successful with Christmas sales. You cannot expect to succeed just by jumping into the tide during Christmas week. Only a slow and steady process will give you the edge needed to get your desired sales during the holidays. To ensure you achieve the expected results, we have compiled the best pre-Christmas campaign ideas that are sure to work and give you the competitive edge needed to boost your Christmas sales.

“Name Your Own Price” Campaign

The best flexibility you can offer the customers is price flexibility. To get the attention of your customers ahead of time, you can launch an interactive campaign like ‘Name Your Own Price’. Here, customers will name the price of the customized products within a range, and you get to have the chance to understand their expected price range.

This campaign not only gives you insight into customers' perspectives but also makes it easy to decide your price ranges for Christmas sales. Additionally, such a unique campaign will attract a diverse range of customers and make the overall campaign highly interactive.

• Create a bundle of products that customers can personalize to their choice.
• Offer a price range they can get.
• Post on different social media platforms with a poll, letting customers vote for their preferred price.
• You can also add pop-ups with the bundle and open the slot for customers so customers can name their price.

"Letters to Santa" Customization Contest

Customized products are all about what your customers love and how they want to design their products. To get a handle on what your customers really want, you can launch this notable Christmas campaign called ‘Letters to Santa’. This is a campaign where customers submit their ideas to you, and you can select which designs you will launch in your store.

This way, your customers can engage with your store and social media beforehand. It will also keep them excited for the final launch, as they expect to be selected. This pre-launch campaign will make your customers eager about the upcoming Christmas sale and work as a perfect pre-launch treasure.

• Launch the ‘Letters to Santa’ program as early as possible.
• Allow customers to design their own stickers or cliparts, which you will launch in your store as a limited edition.
• Make sure customers get the perks they can truly appreciate. For example, you can offer free shipping for submitting their designs. Upon being selected, they can avail discounts, or you can offer to name the sticker after the customer's name as a gesture of appreciation.

Countdown to Christmas with Sneak Peeks

You can build excitement for the upcoming Christmas sale by revealing sneak peeks. This keeps customers hyped about the upcoming event and hooked to the end. Christmas sale campaigns like this one are specially designed to attract customers.

With enough time in hand, you can release a slow sneak peek that will ensure more and more customers become engaged. 

• Release sneak peek video, graphics, or reels on all your social media platforms.
• Include pop-ups of upcoming limited-edition items to attract customers' attention.

"Santa's Workshop" Early Bird Special

Customers always appreciate special offers. When you are offering special benefits just for arriving early, this would be even more appreciated. Launch a Christmas sale campaign like Santa's workshop, where you appreciate early birds and see customers flood in. Only customers checking in early in your store can avail such offers.

"Elf Yourself" Personalized Video Greetings

To promote Christmas sales, there is no better way than interacting with your customers and including them in every aspect of your promotions. A campaign that makes your customers' interactions interactive and fun is sending out a video greeting through email.

That is a very unconventional way; however, it does wonders when done correctly. Most emails sent out during email marketing are left unopened. Opting for an unconventional way to promote your Christmas offers ahead of time will give you visibility, along with increased trust and credibility for your brand.

• Record personalized messages for your targeted customers.
• Insert the video with an explanation copy.
• Try to emotionally connect customers with the video.

Phase 2: Christmas Week Campaign Ideas

Christmas week is the crucial time when you need to go all in. With competitors bringing out their best campaigns, you cannot fall behind. To ensure you have the attention of your audience, here are the Christmas week campaign ideas that will keep you ahead of the competitors:

"12 Days of Christmas" Flash Sale

The 12 days of Christmas are the most crucial phase of the entire holiday season, and you need to utilize them to the best of your ability. Offer a new flash discount every day on this occasion. Daily flash sales keep customers interested and attached to your store. They are always eager for the coming surprise sale the next day.

With this campaign, you can attract customers from all categories, offering personalized products and a range of discounts. For example, you can provide a flat sale on all printing types one day, and the next day, you can provide premium clipart with a 50% discount.

• Utilize Shopify apps with unique discount features such as Quantity discounts.
• Promote flash sales on your social media platforms, newsletters, and with email marketing.
• Add a countdown timer on your website for each day's sale to trigger FOMO.

Personalized Product Bundles "Jingle All the Way"

Bundle products are super hyped during holidays. You don't want to miss such an opportunity to attract customers. Customers perceive bundle products as offering value for money, which encourages them to purchase such products more often. For you, however, this means increased conversion and increased AOV.

Launching a campaign of bundled personalized products and naming it something like ‘Jignle All the Way’ gives customers the Christmas vibe they want. This is also effective for shoppers who want to make a quick purchase. Such a bundle will include various product options, and customers can choose one option for all the products. This would be a quick and easy gift choice for customers.

• Bundle products that complement each other.
• Offer discounts on bundles.
• Create different gift bundles like Christmas gift for her/him, Christmas gift bundle for the little one, Christmas gift bundle for the boss, and many more.
• Include product options for one-click customization to make the process easier.
• Maintain a Christmas theme on product customization.
• Offer open options for adding images, as it is a very popular product customization feature.

"Stocking Stuffer Specials" Personalized Mini Gifts

The Christmas sale is all about showing your customers gratitude and appreciating their constant support. This approach gets your business the most customers. There is no better way to show appreciation than with small gifts. With your personalized products, you can offer personalized mini gifts and call the campaign ‘Stocking Stuffer Specials’ or ‘Santa’s Surprise’. With such a campaign, you will include small gifts that would be a complete surprise. Also, you can offer special gifts to customers who make a purchase exceeding a certain amount. For example, customers purchasing over $2k will receive a limited edition Christmas-themed mug, and customers making purchases over $5k will receive their custom-made miniature figures.

• Offer personalized stocking stuffer, which can carry your brand names and be useful for customers at the same time.
• Promote the surprise gifts to attract customers' attention.
• Make sure the gifts are practical even after Christmas, reminding customers of your brand constantly.

"Reindeer Rewards" Loyalty Program Launch

Loyalty program campaigns, such as ‘Reindeer Rewards,’ are very common during the Christmas season. This brings a Christmas vibe to the overall campaign, making it very occasion-friendly. Campaigns like these make your customers feel seen and appreciated, creating an emotional bond between you and your customers. When you offer an immediate reward for your customers' loyalty, it reinforces the loyalty, and you stay on top of your customers' minds.

• Offer personalized offers and discounts to your loyal customers. Customers adore a personalized experience the most.
• Offer discount coupons to use after the Christmas sale as a loyalty reward.
• When offering instant coupons, ensure an easy redemption process. On Christmas, customers are looking for speed and perception.

Live Santa Reward

Utilize social media at its best with live flash sales. On such special occasions as Christmas, most customers stay active on social media and search for the perfect gift. A live flash sale would be the ideal opportunity to boost your Christmas sale further.  Live flash sales create urgency and push customers to make a spot purchase. It also helps gather more customers by reducing consumer confusion.

Phase 3: Post-Christmas Campaign Ideas

Post-Christmas campaigns are also necessary to keep the momentum going. You cannot lose the enormous consumer base gained during Christmas. To ensure their attention remains focused on you, continue your campaigns after Christmas.

"New Year, New You" Personalized Product Launch

Running a new year campaign is the perfect opportunity to seize the opportunity just after Christmas. Your customized products can create significant value during this time. Customers tend to buy calendars, Planners, notebooks, and other necessary items. Also, New Year gifts such as New Year t-shirts, New Year hoodies, and New Year hampers are incredibly popular. You can make these items customizable and offer discounts to keep the new customers from the Christmas sale campaign hooked.

"Thank You, Santa" Customer Appreciation Campaign

Customers appreciate the emotional bond with businesses, and you can create a lasting emotional connection by showing genuine gratitude. Send out personal thank-you notes or appreciation emails to your customers from the Christmas sale. Such a small gesture keeps shoppers coming back to your store time and again.

The appreciation email will also remind customers about your brand after they make the purchase. This way, your customers from the Christmas sale will have a high chance of becoming repeat customers.

“Share the Holiday Cheer”

Encourage customers to share their personalized products purchased from your brand and tag you on social media. Offer an exciting gift or reward discount for mentioning your brand. By sharing the customized items, they are not only showcasing their custom-made items but also promoting your brand. There is no better promotion than word of mouth. Although the discount after the Christmas sale may seem excessive, such a gesture can significantly boost your brand's reputation.

Essential Shopify Apps for a Christmas Sales Campaign with Personalized Products

Christmas Sales Campaign: A 4-Month Action Plan to Execute

Concluding Words

Christmas sales campaigns are essential, as they help generate sales in large numbers and stay ahead of your competitors. You cannot expect your Christmas sales to boom just by launching one campaign during Christmas. During the actual holiday, the market gets oversaturated, and you do not get the chance to enter it.

This is why you must start early and follow a strategy to launch each campaign. In this blog, we have discussed all the leading Christmas sales campaigns that you can launch with personalized products. Along with that, there are a few gems that you must check out! You will never wanna miss the 4-month detailed plan to get ahead of everyone fast.

Frequently Asked Questions About Christmas Sales